A second step entails the design and creation of optimized web pages according to selected keyword set. Once keyword set is chosen, Home page and main section of website will be structured to host quality relevant contents linked and related tometa tags inserted in website code. This activity helps to increase the possibility of reaching a good positioning on SE.

The maintenance of results in medium-long term entails periodical and constant activities of web analytics, monitoring and “fine tuning”. During this stage Clients will be supplied with updated reports onweb site accesses, traffic and statistics.